Google is the platform where every business is located. Almost everyone having access to Google checks it out for more information. Hotel campaigns on Google Ads are very crucial for hotels to stay competitive in the hospitality sector, as many travelers search for a hotel on Search or Maps before booking. Using Google Hotel Ads, you may easily enhance your hotel’s online presence, maximize your direct bookings, and minimize your OTA costs.

You may have used Google Ads in the past and launched some campaigns there, but Google Hotel Ads (GHA) would be a more to-the-point tool regarding its impact on direct hotel bookings. In this blog, we’ll explain everything you need to know about GHA, including how it functions, why it’s important to the hotel industry, and how to get started.

Google Hotel Ads (GHA):

Google has a metasearch engine for hotels called Google Hotel Ads, which is connected with all of the company’s other products and services, including its main search engine, the Google Maps service, and Google Assistant (AI). It made its debut in 2011. Hotels may show current pricing and availability on Google Maps and the search results page with the help of Google Hotel Ads. These listings are popular with travelers because they allow them to compare prices from several booking sources on a single page. As the advertisements link to the hotel’s booking system, they can be a lucrative source of direct reservations for hotels.

A hotel’s official website can be displayed in Google search results by executing a campaign with Google. Thus, an interested visitor can visit the property’s website and use the booking engine to make a reservation by clicking on the link. Google also aims to stand between the traveler and the property, just like other meta engines. This necessitates providing visitors with the right availability and pricing. It is important to compete with OTAs and other hotels because potential guests will compare prices and decide accordingly.

How Google Hotel Ads functions

It operates through Google search. When a traveler is making travel plans, he or she immediately uses Google to look for properties themselves. A traveler searches for hotels on Google with a specific destination in mind. Then, ads appear below the search bar. The traveler clicks on any of the ads and chooses to view all the hotels. From there, the traveler can filter the hotels and compare the prices.

There are two booking models available to hotels on Google Hotel Ads:

Cost-per-click model(CPC): The Google hotel ad CPC model, whereby when a user clicks on a hotel ad, the hotel is charged for that single click and is then transferred to a linked hotel booking engine, even if the user does not ultimately book a room there, the hotel will nonetheless be billed in accordance with the bidding parameters the hotel has specified.

Commission-Based: In this Commission Based model, the tourist is given the option to reserve a hotel room via Google, and Google then charges the hotel the predetermined commission rate in exchange for facilitating the booking. Only when a traveler makes a reservation, will the hotel in this arrangement pay Google Commission.

The value of Google Hotel Ads (GHA) for Hotels:

Your distribution strategy is in your hands with Google Hotel Ads. There are various bidding strategies available that are adaptable and provide a return on investment. You may advertise your business online and connect with people who are actively looking for hotels in your area with Google Hotel Ads. All Internet users seeking a hotel in your city will have a better impression of your business as a result of your actions. In the hotel distribution market, Google is gaining ground as a key participant.

Your own website can be one of the platforms that Google Hotel Ads uses to provide pricing information so that your potential guests can easily compare room rates. This could significantly boost the number of direct bookings you receive as opposed to those made through online travel agents. This is helpful since you won’t have to pay high commission rates to OTAs to sell your rooms, allowing you to keep more of the money from each booking. Direct bookings give you the opportunity to gather contact information from guests at the time of reservation, in contrast to OTAs which do not provide your visitor contact information with bookings. By sending an email confirmation and invitation to pre-check-in, you may start establishing relationships with visitors right immediately. Therefore, it also enables you to market your hotel to your guests directly increasing the chance of paying more visits to your hotel. Last but not least, it gives you the chance to collect surveys from your guests directly and maximizes your guest loyalty.

Starting up Google Hotel Ads:

As a hotelier, you will require a connectivity partner who will manage all of your hotel marketing through Google Hotel Ads and generate business for you. BookLogic is a travel technology solution provider who is here for your hotel business in order to maximize your revenue and make your hotel visible globally.
Get in touch with our Partner Success Team right away to join the fiercely competitive hotel business.