Hotel’s free booking link integration on Google

Google is used by millions of tourists worldwide to search for hotels. In order to improve user experience and make it easier for both travelers and hotels, Google has unveiled a new feature in hotel search: a free booking link. Thanks to this new Google search capability, any hotel may now be found on the search engine without paying a fee or using Google adverts.

How hotels with free booking links will appear on the search?

When Google launched the free booking link function, the hotels with advertisements and hotels with free booking links were shown separately, with paid ads for the hotel appearing in the “featured choice” and free booking link hotels appearing in the “other/all option.” However, Google has altered the appearance; hotels with paid adverts will be labeled as Ads and will be displayed beneath the hotel name, while hotels with free booking links will not display any label.
As seen in the image below, the yellow highlighted Ad label indicates that this is a paid hotel ad, and the hotel beneath it does not have any label, it is a free booking link.

How it benefits the Hotels?

Boost direct traffic to your website:
The free booking link will enable the user to go to your website directly and make their reservation there, increasing the number of travelers using your direct booking website as a result.

Access a worldwide audience:
Your hotel will display globally through Google searches, and anyone may visit your website to make a reservation from there, expanding your target market internationally.

No Commission:
You don’t have to pay any commission to OTAs to attract customers, and Google doesn’t charge any commission for this.

How you can start with it?

BookLogic and Google have partnered to make getting started simple.

1. Update your business profile on Google:
   You should update your Google Business Profile with all the latest information regarding your hotel, and keep it up to date.

2. Choose to have your prices appear on Google:
   Integrate your hotel with BookLogic so your all prices and hotel appear on Google search

3. Get more direct bookings:
   Then you’ll start getting a direct booking on your website

Conclusion:

Enhancing hotel search on Google is a top priority for Google in order to better the user experience and give advertisers more options for campaign optimization. Any modification to this offering gives hotels and the direct channel a new chance to outbid OTAs and increase direct traffic. It is essential for hoteliers to focus on two things: expanding their core businesses with these features and utilizing them